Food Scene
The Penny Ice Creamery Pleasure Point
820 41st AveArtisanal ice cream with unusual flavors
Pleasure Pizza East Side Eatery
800 41st AveClassic pizza
Laili
101 Cooper StMediterranean food in one of the nicer restaurants in town
Family-run, affordable and delicious Russian/Mongolian fare
12 locals recommend
Oyunaa's Mongolian Cuisine
1209 Soquel AveFamily-run, affordable and delicious Russian/Mongolian fare
The Buttery
702 Soquel AvePopular place for sandwiches, pastries, and desserts
The Picnic Basket
125 Beach StGreat sandwiches
Mission Hill Coffee & Creamery
1101 B Pacific AveIce cream sandwiches
Verve Coffee Roasters
816 41st AveBest coffee
Cafe Brasil
1410 Mission StAcai bowls and other delicious food
Mission St. BBQ
1618 Mission StSmoked meat
Shopping
Rip Curl - Santa Cruz
753 41st AveRent wetsuits and boards here
Stripe Design Group LLC
107 Walnut AveWell-designed clothing and home goods
Arts & Culture
Regal Santa Cruz 9
1405 Pacific AveReserved seating and huge, recliner chairs
Essentials
23040 E Cliff Dr
23040 East Cliff DriveSnacks, drinks, local ice cream pints, and great burritos
Whole Foods Market
911 Soquel AveGreat meats for grilling
Everything Else
Vital Body Therapy
556 Ocean View AveMassage in a cozy setting
Sightseeing
Natural Bridges State Beach
2531 W Cliff DrBeautiful beach