Optimize a listing for Hosts

Since you’ve already spent so much time hosting or co‑hosting on Airbnb, you can pass your knowledge on to Hosts you partner with to help them find success too.

Use the skills you’ve honed—like adding amenities and finding a compelling listing title—to assist Hosts in making new listings attractive to potential guests or finessing existing ones to be more distinctive. 

With the title, description, photos, amenities, and price, you can help provide a complete and accurate reflection of what is offered at a Host’s place.

The description can be one of the most valuable aspects of an effective listing. This helps guests learn what they can expect and what’s special about the place.

To set expectations and help secure reservations, try to be as accurate and detailed as possible, and use current photos to drum up excitement about the magic of the property. 

For new Hosts, “I’m able to create their listing,” says Jimmy, an experienced Co‑Host in Palm Springs, California. He helps those who are already established upgrade their listing, making sure they have a great description and comprehensive house rules. 

For example, here’s the beginning of one of Jimmy’s co‑hosted listing descriptions:

Bring family and friends to share a bohemian Spanish-style house with plenty of room to spread out. The backyard has a saltwater pool with a tanning shelf and Jacuzzi that fits eight. Inside, follow terra cotta tiles to a collection of comfy bedrooms.

Even if you take incredible photos and write the perfect listing description, guests may not book unless the price is competitive and reflects the value of the place. Dominic, an experienced Co‑Host in Cornwall, England, discusses pricing and expectations when he gets started with a new Host.

“Weekly or every other week, I’ll review the properties,” Dominic says. “How are the bookings going? If it’s booking out quickly, then you know there’s potential on the price. But if it’s languishing, and people are looking but not booking, potentially it’s priced too high.” 

“I adjust pricing according to demand and occupancy levels in the area,” says Sabrina, an experienced Co‑Host in Denver, Colorado. “I usually keep the minimum stay a little longer farther out, or change to monthly stays during low season.”

Information contained in this article may have changed since publication.