New highlight helps top homes stand out

Highest ranked listings get a trophy based on ratings, reviews, and reliability.
By Airbnb on Mar 13, 2024
1 min read
Updated Apr 11, 2024

Guests put their trust in Hosts every time they book. They should feel confident they know what to expect before making reservations.

One way guests can find a great place to stay is through Guest Favorites—the most-loved homes on Airbnb, according to guests.

Starting in May, a new highlight will help top listings stand out and make it easier for guests to choose a place that best meets their needs.

What is the highlight?

The new highlight shows how eligible listings compare to others based on ratings, reviews, and reliability. Listings with at least five reviews in the past two years qualify for a highlight.

The top 10% of eligible listings are highlighted with:

  • A gold trophy
  • A gold Guest Favorites badge
  • A label with the listing’s top 1%, 5%, or 10% ranking

The top 10% highlight appears on the listing page and above the reviews.

We’ll also show guests when a listing is in the bottom 10% of eligible listings. The bottom 10% highlight appears above the reviews.

The highlight is updated regularly using various factors, including:

  • Overall star ratings and feedback in guest reviews
  • Subcategory ratings for check-in, cleanliness, accuracy, Host communication, location, and value
  • Host cancellation rates
  • Quality-related issues reported to Airbnb Community Support

You’ll continue to get a notification whenever a guest rates and reviews your listing or reports a quality-related issue. And you can still report a review that you believe goes against our Reviews Policy.

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Information contained in this article may have changed since publication.

Airbnb
Mar 13, 2024
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